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Category Archives: Branding
The Middle [Wo]Man
Hewitt Marketing came to us for a new logo and brand definition. The company specializes in building positive relations between a developer or builder and the city or community. It’s a sensitive position because each party is coming to the … Continue reading
Refining the Brand Focus
It’s always a pleasure working with a company that trusts us to do the very best by them. This was very true with Genesis Healthcare Partners–a specialized group of doctors who are offering the highest level of urological medicine combined … Continue reading
ORIGINAL vs. STOCK—FOR GOOD
We have been working with Telegraph Hill Neighborhood Center (Tel-Hi) for over a year now and it’s been a very fun and collaborative working relationship. Last year was the first time we helped them with A Taste of Tel-Hi, their … Continue reading
Posted in Branding, Casestudy, Events, Projects
Tagged Branding, community, illustration, logo, stock illustration, vector illustration
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HELLO 2012
wow, i can’t believe how fast 2011 flew by, but i’m super excited about the many exciting things ahead in 2012. brand strategy will stay at the core of what we do but we will continue to push our creative … Continue reading
Live As One
Every year we try to think of a gift for our clients that is unique, or functional, or memorable, or engaging, or just plain cool. This year we settled on a design that was created for OrangeTree a couple years … Continue reading
Posted in Branding, Projects
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1 BILLION THIRSTY
The name says it all, there are billions of people around the globe who don’t have access to safe drinking water. It’s unthinkable really, but it’s true. I met the founder of the organization last year when Darcy and … Continue reading
Posted in Branding, Events, People
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Design CAN Help
We recently designed the logo for Cranio Angel Network (CAN) started by Sheila Grantham. Her daughter Avery was diagnosed with Craniosynostosis, a birth defect that requires surgery to correct. Symptoms of Craniosynostosis are often dismissed and early diagnosis is crucial … Continue reading
Posted in Branding, Projects
Tagged branding & design, buchanan design, Cranio Angel Network, identity, news
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BOWHAUS
AIGA San Diego is embarking on a new community outreach project called Bowhaus and we will be in charge of all communications. This will be similar to the Hearts in San Francisco or the Cows on Parade in Chicago. Local … Continue reading
Posted in Branding, Campaigns, Design Community, Projects
Tagged Bowhaus, Branding, buchanan design, campaign, identity, news, Petco, San Diego
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Featured in Logo Lounge… Again
I often describe our design style as timeless and contemporary with a twist. The twist can be in the color selection, font choice, photography, grid layout or unique design elements. Just enough to make something look contemporary and fresh, but … Continue reading
Posted in Branding, Recognition
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Brand Research
At the studio we make it a point of seeking out successful brands and studying them in depth. Recently, we embarked on studying a tried and true brand that has endured for over 80 years: Girl Scout Cookies. A local … Continue reading
Posted in Branding, Food
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