Category Archives: Branding

The Middle [Wo]Man

Hewitt Marketing came to us for a new logo and brand definition. The company specializes in building positive relations between a developer or builder and the city or community. It’s a sensitive position because each party is coming to the … Continue reading

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Refining the Brand Focus

It’s always a pleasure working with a company that trusts us to do the very best by them. This was very true with Genesis Healthcare Partners–a specialized group of doctors who are offering the highest level of urological medicine combined … Continue reading

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HELLO 2012

wow, i can’t believe how fast 2011 flew by, but i’m super excited about the many exciting things ahead in 2012. brand strategy will stay at the core of what we do but we will continue to push our creative … Continue reading

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Live As One

Every year we try to think of a gift for our clients that is unique, or functional, or memorable, or engaging, or just plain cool. This year we settled on a design that was created for OrangeTree a couple years … Continue reading

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1 BILLION THIRSTY

  The name says it all, there are billions of people around the globe who don’t have access to safe drinking water. It’s unthinkable really, but it’s true. I met the founder of the organization last year when Darcy and … Continue reading

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Design CAN Help

We recently designed the logo for Cranio Angel Network (CAN) started by Sheila Grantham. Her daughter Avery was diagnosed with Craniosynostosis, a birth defect that requires surgery to correct. Symptoms of Craniosynostosis are often dismissed and early diagnosis is crucial … Continue reading

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BOWHAUS

AIGA San Diego is embarking on a new community outreach project called Bowhaus and we will be in charge of all communications. This will be similar to the Hearts in San Francisco or the Cows on Parade in Chicago. Local … Continue reading

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Featured in Logo Lounge… Again

I often describe our design style as timeless and contemporary with a twist. The twist can be in the color selection, font choice, photography, grid layout or unique design elements. Just enough to make something look contemporary and fresh, but … Continue reading

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Brand Research

At the studio we make it a point of seeking out successful brands and studying them in depth. Recently, we embarked on studying a tried and true brand that has endured for over 80 years: Girl Scout Cookies. A local … Continue reading

by Buchanan Design Posted in Branding, Food | Leave a comment